From there you will be able to type in an Essence. This is a key feature for the Auditions Module. You will be able to add and track the Essences you’re called in for. See below.
Branding is the identification and articulation of your unique, 3-dimensional essence. It is the key to getting your foot in the door and being remembered. Being able to track your auditions through the lens of your brand essences will give you vital data on how you're perceived, what you do best, and your niche. I recommend using 3-5 brand essences here.
Examples:
Wealthy and manipulative narcissistic milf
Ambitious, strong truth seeker
Neurotic and Type-A mom who means well
Sensitive voice of reason everyone loves
To add an Essence to an Audition head to the Audition Module.
Under the Role tab select the edit icon and select from the menu or add a new essence.